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爱游戏体育平台APP登陆 is excited to announce a collaborative initiative with Canadian Women & Sport, funded by Silver Gummy Foundation!

Removing Barriers to Keep Self-Identified Girls in Sports is a collaborative sport and leadership initiative between 爱游戏体育平台APP登陆 and Canadian Women & Sport , funded by Silver Gummy Foundation . This pilot is for girls, aged 10 to 14, and their coaches, sport program designers and/or administrators . This multi-week program is designed to be inclusive, and developmentally appropriate while building knowledge, competencies and attitudes to help keep girls safe in sport. 

We are looking for community partners in Alberta to join us in piloting this exciting new virtual program series. Read on for more details and apply now!

The Project

爱游戏体育平台APP登陆 is partnering with Canadian Women & Sport to create parallel programming that will engage and retain more self-identified girls in safe, welcoming, and inclusive sport experiences. 

Using an intersectional framework (gender +), 爱游戏体育平台APP登陆 and Canadian Women & Sport will deliver concurrent training for girls and their sport leaders, creating change, one diverse Canadian community at a time.

The core training for the girls (delivered by 爱游戏体育平台APP登陆) and for the leaders (delivered by Canadian Women & Sport)  will be offered concurrently in two distinct streams, with the girls and the leaders each receiving training and messages tailored to their role. The girls and their sport leaders will connect at the start and end of the training series to create linkages and shared learning and experiences. This Project will have a greater impact on both the participants and the sport leaders than either organization could achieve independently.  


Girls are underrepresented in the Canadian sport system, as participants and as leaders, due to pervasive systemic barriers that limit their engagement: this includes body shaming and sexual harassment, which are large factors that drive girls out of sport (Kerr, Willson, & Stirling, 2020). As many as 62% of girls are not participating in any kind of sport compared to 44% of boys and one in three girls drop out compared to one in seven boys (Canadian Women & Sport, 2020). 

Sport teaches leadership and challenges gender norms. Participating in sport helps build resiliency, confidence, self-esteem, and a sense of belonging. Sport offers support networks and prevents isolation, and these benefits are sustained long after childhood and adolescence (Canadian Women & Sport, 2020). 

For girls facing additional barriers related to other aspects of their social identities (such as race, religion, ethnicity, and others), the opportunity to engage in sport participation is even more important. For example, girls from lower-income households report that cost, access, confidence, lack of feelings of belongingness and safety are barriers to their sport participation (Canadian Women & Sport, 2020). 

The Project objectives are:  

  1. To educate girls about the value of sport and how to create a safe and inclusive sport environment free from violence (e.g. bullying, bystander empowerment, peer support). 
  2. To educate sport leaders, building their knowledge, motivation and competence for creating girl-centred sport experiences and environments that are safe, welcoming and inclusive meeting girls’ needs and interests. 
  3. To provide access to girl-centred sport experiences to retain girls in sport.  

Social connection is particularly important – now more than ever – with the impact of COVID-19. This program will provide an opportunity to continue to engage with girls in a meaningful way to help your community partner and participants recover and come back stronger.

What is required of a Community Partner? 

We are looking to recruit a Community Partner(s) to participate in our pilot, whereby community partner coaches/sport leaders and the girls in their program will receive parallel programming over the course of 6 weeks, including joint kick-off and closing sessions.

Interested community partners must fit the below criteria:

  • Be located in Alberta 
  • Offer seasonal or annual sport and/or physical activity programming for girls aged 10-14
  • Be able to recruit a minimum of 20 girls, max 150, aged 10-14
  • Be able to recruit 5 -20 coaches, sport program designers and/or administrators with a minimum of 2 years experience in sport and physical activity program delivery 
  • All participants must attend all sessions (more information below)
  • All participants must have access to the technology to participate virtually.

What are the benefits of participating in the pilot?

Community partners will receive the following:


  • Access to fun and engaging curriculum – developed by registered psychologist Tasha Belix, 爱游戏体育平台APP登陆 will deliver 3 empowering and educational workshops to the participants in a girls-only environment. Girls will learn more about the benefits of sport participation and transferable life skills.
  • Connection to REAL (Relatable, Empower, Active Leaders) Role Models – 爱游戏体育平台APP登陆’s superpower is our amazing REAL Role Models, who are inspirational self-identified women from across Canada, that are passionate about sport and physical activity. Girls will have the opportunity to work with our REAL Role Models in a small group setting.
  • Swag & pilot materials package – curriculum resources and supports, alongside 爱游戏体育平台APP登陆 swag!

Sport leaders:

  • Build knowledge and competency – gain access to training and guidance to better understand the needs and motivations of girls to keep them involved in sport
  • Professional development – Access to free licenses of the Keeping Girls in Sport e-module provided to participating coaches and community partner leaders
  • Networking opportunities – share and learn with other leaders in your community
  • Swag & pilot materials package – hard copies of the program guide and participant workbooks, along with some Canadian Women & Sport swag to be provided
  • Certificate – upon successful completion of all modules, participants will receive a certificate.

Pilot Timeline

Community partner(s) must commit to the following timeline:

  • September 11, 2021: Orientation Session with all participants
  • September 13 – October 15, 2021  – 5-week program execution for girls (dates and times TBD)
  • September 13 – October 15, 2021 – 6-week program execution for sport leaders (weekday evening sessions)
  • October 16, 2021 – Wrap-Up Session with all participants

If your program season aligns with this timeline and you would like the opportunity to participate in this unique and exciting experience for program leaders and girls, then submit your interest here !

The deadline for submissions is Sunday, July 11th, 2021 at 11:59 PM MT.

Should you have any questions regarding your submission to this pilot, please contact Vanessa Wallace, Program Coordinator at Canadian Women & Sport or Gabriela Estrada, Program Director at 爱游戏体育平台APP登陆 at   

About Our Organizations 

The Silver Gummy Foundation is an Alberta-based organization whose mission is to use education as a means of reducing gender-based violence, primarily sexual and domestic violence.  Harmful notions of masculinity and femininity that can lead to negative behaviours are largely formulated in childhood. The Silver Gummy Foundation’s hope is to cultivate self-esteem, respect for all genders, and an understanding of how to maintain healthy relationships. They do this by funding innovative organizations that strive for achievement in this area and are willing to communicate and collaborate with other stakeholders.

爱游戏体育平台APP登陆 and Canadian Women & Sport are two of the leading organizations in Canada that aspire to keep girls and women as active participants and leaders in sport through education. 爱游戏体育平台APP登陆’s mission is to keep girls healthy and active in sport. Canadian  Women & Sport’s mission is to create an equitable and inclusive Canadian sport and physical activity system that empowers girls and women – as active participants and leaders – within and through sport.  

All three organizations strive to cultivate self-esteem, resiliency, confidence, and social belonging for girls and women, in environments that build and promote healthy relationships. 


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